Why Your Hospitality Website Isn’t Quite Pulling It’s Weight…(and How to Fix It)

There’s no doubt, running a restaurant, bar, or coffee spot is already full-on. You’re dealing with staff, suppliers and customers. You’ve put heaps of effort into making your spot look great too, so the last thing you need is a website that doesn’t fit your brand and does absolutely nothing for your bookings or online visibility.

So if we want to improve our hospitality websites, we need to remember that a few key things. Your website isn’t just an online brochure. Instead, it should be the first impression your customers get, the booking system that should be working in the background, and the tool that helps you stand out in a crowded food scene.

So if your restaurant, bar or coffee shops website isn’t:

• showing up on Google when locals are searching

• nudging browsers into making an actual reservation

• reflecting the vibe of your venue (instead of looking seriously out-dated or like a template )

…it’s probably not doing its job.

Why might that be? There’s a number of contributing factors: poorly placed CTAs (calls to action), outdated and poor-quality imagery, broken links, bland branding to name a few.

Ok, so how do your fix your hospitality website?

Well, I’m passionate enough about the success of small hospitality businesses, so I’ve put together The Essential Website Toolkit for Food + Hospitality Businesses. It’s a quick, strategic guide that helps you to:

• spot what’s working (and what’s not)

• get clear on what your website should be doing

• take action, without losing hours of your life to guesswork

It’s a reset button with a practical checklist so you can make changes as you go through it. It’s just what you need to actually make your website pull its weight.

And if you’re still confused or overwhelmed, get booked in for one of our FREE strategy sessions where we can go through your website in live time, work through the Toolkit and identify actionable improvements for a stronger & more visible website for your business. All. For. Free. Book below.